If the stakes are high, call Promotion Mechanics!
Promotion Mechanics will fine-tune your sweepstakes program — from start to extraordinary finish.
A carefully crafted sweepstakes could be your most effective promotional tool. Implemented properly, it can increase sales and store traffic, reinforce product benefits, enhance advertising awareness, build your marketing lists, and create trade excitement.
But a sweepstakes demands meticulous planning and careful execution because of the many legal and practical details. We know state laws and regulations, registration procedures, and surety bonds. We can write official rules copy and disclosures for every medium. We know the benefits and drawbacks of online, mail-in, phone-in, and in-store entry.
We'll work with you to create a compelling yet sensible prize structure, and we'll cover the spectrum of possibilities. Should you use cash, travel or merchandise? How many prizes should you offer?
Klondike Watch to Win Sweepstakes
To generate buzz to coincide with the launch of its first scripted mini-series Klondike, Discovery Channel ran a Watch to Win Sweepstakes tied to the show’s on-air premiere and the Premiere Party Sweeps on Facebook. Three Grand Prizes of $50,000 cash were awarded, plus one lucky winner attended the red-carpet Klondike Premiere Party in New York City! TV by the Numbers estimated that 9.3 million viewers tuned into the show over the three nights.
Countdown to Christmas Giveaway
“Countdown to Christmas” is one of Bass Pro Shops’ largest and most anticipated promotions each year. The 2014 Christmas Giveaway didn’t disappoint! Two Grand Prize winners received a 2015 Toyota Camry XSE V6, plus a Microsoft® XBOX ONE was awarded each week in each store throughout the promotion period.
“Promotion Mechanics is our principal sweepstakes vendor. They handle every project efficiently, effectively and make what could be a difficult project that much easier. In all of my years working with Peg and the team at PMI, there has never been a project too big or too small for them. Looking forward to working together on many more projects! ”
Curtis Smith, Discovery Channel
“Bass Pro Shops marketing has utilized Promotion Mechanics’ services for nearly 20 years. We have continued our partnership with PMI because of the professional, prompt, and valuable counsel we receive. From the drafting of the rules to the awarding of the prizes, we know we can count on their sound, qualified, and timely advice and assistance. I am happy to recommend them as a company that will fulfill, and often exceed, expectations.”
Laura Edwards, Bass Pro Shops