At Promotion Mechanics, we know how to play the game!
Few people can resist a scratch-off game, whether it's an instant win, a match-and-win, a scrambler, a mystery discount, or some exciting hybrid. From game cards to direct mail to online media, advances in technology are creating more interactive game formats than ever before.
Games provide consumers with an immediate reward incentive. As such, they can greatly influence a purchase decision. And, if properly designed to integrate your brand's equity into exciting game-play mechanics, a game becomes one of the most effective promotional techniques, increasing store traffic, consumer involvement, and continuity of purchase.
Promotion Mechanics understands the importance of careful planning and communication in the development of a game promotion. We offer extensive experience in handling pre-select promotions of any size and complexity, from concept through fulfillment. We design prize and seeding structures, write rules copy, supervise production and distribution security, process redemptions, and attend to all administrative and legal requirements.
Deadliest Catch Fantasy Game
Over the past three years, Discovery Channel’s Deadliest Catch Fantasy Game has become almost a competitive sport! This highly anticipated online game has developed a huge cult following on the show’s fan site. A trip for two to Dutch Harbor, Alaska, to meet the Deadliest Catch captains and tour their boats continues to be an alluring Grand Prize. And the Deadliest Catch Twitter pages have been full of posts of the weekly winners sporting their Deadliest Catch swag.
Jeff Dunham #WinAllOverTheMap
Comedy Central’s “All Over the Map” Scavenger Hunt was offered in five major cities to coincide with Jeff Dunham’s new DVD release. Market locations and clues to help participants find the location of the prizes were provided via Twitter, and prizes were awarded to the first participant in each city to find the physical location of a prize.
“For more than 10 years, our agency has worked with PMI to deliver successful regional and national promotions for our Consumer Packaged Goods clients. PMI is adept at handling the plethora of details involved in executing effective sweepstakes, games and contests. Their attention to detail relative to legalities and logistics allows our team to focus on creative and consumer engagement, resulting in maximum success. They are quick, flexible, fiscally responsible, and an all-around pleasure to work with.”
Beth McPherson, LIFT Creative, Inc.
“Promotion Mechanics has helped us develop Official Rules and execute Prize Fulfilment for various promotional sweepstakes in the past six years. Promotion Mechanics is a reliable and knowledgeable vendor and we appreciate their promotional sweepstakes expertise.”
Angela Espitia, JT International U.S.A., Inc.